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Cam'ron releases new song with Swizz Beatz for KITH campaign

Cam'ron has premiered a new song with Swizz Beatz in collaboration with fashion label KITH.


Released on Monday, "Last Stop" is the first release from KITH's new record label, KITH Records.


The release of the song coincides with the launch of KITH's Spring 2024 collection.


Cam'ron is the face of the campaign.


In a statement on their website, KITH said its CEO and Creative Director Ronnie Fieg served as the executive producer on "Last Stop."


KITH said Fieg "tapped his friend and collaborator Cam’ron to deliver an original verse on an instrumental produced by Swizz Beatz.”



Taking to Instagram on Monday, Fieg explained his decision to choose Cam'ron to front KITH Record's first release.


“I decided Cam was the perfect look and sound for Spring and I pictured the colorful theme of the collection working perfectly with his aesthetic," he wrote.

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