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King Cruff brings heartache to the dancefloor on "FALLBACK"

For Sophie Ellis-Bextor, it was murder that was on the dancefloor.

For King Cruff, however, it's heartache.

Last week, Cruff, the grandson of reggae icon Bob Marley, released his latest single, "FALLBACK," through Tuff Gong Collective and Universal Music Canada.

Featuring neo-reggae singer Runkus, the track combines the party-inducing sound of a classic dancehall riddim with the tale of a hot-and-cold lover.

“Winter cold, girl you freezing / By the spring, then you waan come back / You love me like the seasons / Just fall back," sings Runkus on the song's catchy chorus.

Cruff sings: "From you say you stand in love, you never can trip / Tell me you not sure to commit, what’s this?"

"FALLBACK" is just the latest example of Cruff's impressive versatility as an artist.

Born in Canada but raised in Jamaica, Cruff has explored and combined several of the musical styles associated with his two home countries in his work to date.

On his radio hit “Soufflé," he spits patois-infused rhymes over a low-end, funky beat straight from the playbook of Canada's-own Kaytranada.

On "SHEDOENEED" with Stonebwoy and Jag.Huligin, meanwhile, Cruff showcases his sultry falsetto on the backdrop of a bouncy afro-dancehall beat.


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